This database is comprised of consumers who seek speed and high quality Internet access by purchasing the services of broadband communication through companies like AT&T, Comcast and Time Warner. Research indicates that these consumers are more likely to be young, single, well educated and possess a higher than average income. They also show a greater propensity than the average consumer to be heavy users of the Internet and own wireless electronics, home entertainment systems and DVDs.  

 

These “Gadget Guys” and “Fast Families” have been identified by registering a domain name, and the registration process reveals their  provider. The sophisticated data gathering process allows mailers to access a techno-savvy audience that should prove to be responsive to electronic, computer, and music offers.